In high school, he developed an interest, and talent, for cycling and won a spot on Mexico’s Olympic team. As a child, instead of playing soccer, he locked himself in a classroom to write. Sanchez committed himself to his craft at a young age, carrying a heavy typewriter to school every day. But Sanchez always wanted to follow his grandfather, Claudio Gutierrez Marin, who was a writer and had a doctorate in philosophy. Then he tells a dirty joke about a baby chick in a man’s pants, and the crowd erupts in laughter.Ī Roman Catholic who grew up in a middle-class suburb of Mexico City, Sanchez studied industrial engineering before he became a high school teacher and founded three vocational schools with his wife, who is an English teacher.
On this Sunday afternoon, he begins by imploring his audience of nearly 4,000 to focus on the voices of their own consciences while he speaks, not just on his words. Among Latinos in Southern California he outsells such literary giants as Carlos Fuentes and Gabriel Garcia Marquez his books and tapes are sold at stores, carwashes, even meat markets. Since 1992, Sanchez has sold an estimated 15 million copies of his contemporary novels with messages of family unity, forgiveness, faith and character, and has become a pop-cultural moral guide for millions across Latin America who are so touched by his deeply conservative message that they also pay $20 to $40 to flock to his lectures. For them, Sanchez is a cross between a Spanish-speaking Tony Robbins and a beloved priest, a down-to-earth spiritual guru who motivates them through the toughest moments in their lives with his common-sense advice. The people who have come to the Ontario Convention Center to listen to Carlos Cuauhtemoc Sanchez, mostly Mexicans and Mexican Americans, rise in an ovation for the man they’ve come to know intimately through his eight novels and self-help tapes. He walks onto the Ontario Convention Center stage, clean-cut in a navy suit, with little fanfare and hardly an introduction.
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